Voxpop

With the imminent arrival of ad man Simon Bolton at the top position in Enterprise IG, what challenges lie ahead for the former JWT chief executive?

Opportunities, rather than challenges, lie ahead for Simon Bolton. There are many examples of the power of blending an advertising background with design, and Enterprise IG is likely to be no exception. Used to dealing with big budgets, ad folk tend to be more experienced in nailing big projects with confidence, which, combined with the broad range of creative talent in a design business, opens up exciting opportunities.

Mandy Merron, Partner, Willott Kingston Smith (pictured)

Simon’s first challenge is internal – to create a ‘One Enterprise IG’ culture across his group of offices. Then he needs to refocus on a hub-and-spoke approach to building his network – first, by transforming his strongest office in London into an evangelical driver of network best practice, and then by strengthening his New York office as a parallel US hub. After that, Enterprise IG’s greatest opportunity, which plays very well to Simon’s own experience, will be to focus on winning in the burgeoning markets of Asia.

Charlie Wrench, President, Landor Associates

The initial period of adjustment to this sector will provide a significant challenge in itself. In an ever-developing market, success requires that which we deliver to our clients – clarity, focus, commitment and vision (plus that little bit of magic). All the ingredients of a great brand.

Jez Frampton, Chief executive, Interbrand

The path ahead is an opportunity for Simon, as our growing international client base reaches out to us for global brand solutions which impact positively on their bottom line. It’s a chance to maximise the growth potential in Asia and the US, building on our

strength of delivering effective solutions in global, key client partnerships.

Dave Brown, UK chairman, Enterprise IG

First, to create a more meaningful market perception of what Enterprise IG is and does. Second, to win lots of business. Third, to execute that business brilliantly. Fourth, to make a pile of money for the company.

Bob Willott, Editor, Marketing Services Financial Intelligence (pictured)