UK consultancy Anderson Design has completed specifications and detailed design briefs for its wayfinding and branding work for Madrid retail and leisure centre, Tres Aguas.
The consultancy is also creating interiors for the site, in conjunction with architect BDP. Its entire work for Tres Aguas is worth around £80 000, says Anderson director Richard Nicoll.
Anderson is creating over 30 different types of signage, from directional to identification and wayfinding signs to environmental graphics and banners.
Its concepts, now signed off, seek to create a running water theme – Tres Aguas translates as Three Waters – with twisted metallic supports, adds Nicoll.
One of Anderson’s major pieces of work is a 20m-high totem, the Torre des Tres Aguas, designed to pinpoint the location of the mall from a long distance. It comprises a central twisted core with neon illumination.
Environmental graphic structures will punctuate the site, says Nicoll, featuring easy-to-use information. “Environmental graphics play an important part in ensuring people enjoy a trip to the centre,” he says.
Tres Aguas is under construction and is due to open in autumn 2002.
Anderson was appointed last September following a seven-way credentials pitch.