World Duty Free Europe has given SCG London the go ahead for concept designs for its 600m2 retail space in Gatwick Airport’s north terminal extension, which is scheduled for completion in November.
SCG London won the work through a paid creative pitch against four rivals last November.
The retail space is split into specific areas according to the goods on sale.
Dalziel & Pow is responsible for masterbranding at Gatwick and the overall retail identity at WDFE’s other space at Stansted airport.
Dalziel & Pow won the Gatwick masterbranding job through a paid creative pitch against Glazer and one other.
Stansted is scheduled to launch in the autumn.