Brand consultancy Ziggurat founder Bernard Gormley is relinquishing his role as chairman to become executive creative director, with a brief to restore the group’s reputation for creativity.
“There has been a perception in the design industry that [Ziggurat has] become more marketing consultancy-led than creatively led,” says Gormley.
“In the last few years the focus has been on developing a broader business base. Now we want to focus on what made the Ziggurat brand in the first place and that is creative excellence,” he claims.
Gormley says that for the past three to four years he has been increasing the consultancy’s international business and helping to set up its corporate identity unit, which launched two years ago.
“A few years ago 80-90 per cent of our business came from the UK. My job was to target multi-nationals and now over 60 per cent of our income comes from outside the UK,” he says.
Gormley claims that the corporate branding unit went into profit after a year, which was earlier than the consultancy expected.
Gormley’s job is to be “guardian of creativity” and to raise the profile of the consultancy’s work.
Ziggurat will also target smaller clients “which offer greater creative freedoms” than some of the bigger accounts.
Creative director Nigel Ritchie will report to Gormley. The group is creating three positions: design director product, design director corporate and senior designer product. It has just recruited an account director.