Ascend Creative has won a five-way pitch to overhaul the HSBC Research website. It beat creative groups including SAS and HSBC’s in-house team.
The London-based studio has developed an identity for the Interconnected Disaster Risks 2020/2021 report using composite graphics.
The MP for Mid Bedfordshire replaces Oliver Dowden, who has been removed from the role following a substantial cabinet reshuffle by Boris Johnson.
From the circular economy to human centred design, these are the talks that are not to be missed at this year’s festival.
The updated look includes new typography and colour palettes and seeks to ensure the brand can comfortably exist both online and off.