Dublin International Airport’s latest restaurant takes off this week, with branding by Aricot Vert and interiors by Harrison Design.
Aricot Vert has created the branding and surface graphics for the venue, called The Eating Place, with canvasses featuring illustrations by Rosie Scott. The restaurant adopts a different concept to the other two eateries operated by the client, Alpha Retail Catering, at the airport.
Harrison Design created the interiors for The Eating Place by studying how people moved through the airport, and Aricot Vert’s work aimed to complement HD’s design. Kevin Grima, associate director of Harrison Design, says the concept is ‘extremely mellow and the idea is to have the feel of a kitchen in a sophisticated manner. It is very relaxing and aims to feel stress free. There is a lot of natural light as it overlooks the runway’.
The restaurant offers fresh, locally sourced food, cooked to order, with plasma screens showing its preparation bearing images and evocative words such as ‘fizz’, ‘splash’, ‘glug’ and ‘crunch’.
The visual identity is drawn as a vapour trail looping the loop, which can be animated on three plasma screens sited at the entrance to the restaurant.
A 15m wall graphic – mimicking a global flight map, with food in place of destinations – lines the walkway through to the food hall.
According to Keren House, creative director at Aricot Vert, which won the business without a pitch following its previous work for the caterer, ‘ARC wanted to fill the space with a facility that was pleasurable to be in. With airports you never know how long people are going to be there, calling for different kinds of sensitivity to create a food service space and a nice place to sit. The brief was to help them to achieve that kind of space, a facility that can serve people quickly,’ House says.