Russian vodka label Stolichnaya has apparently uncovered its brand heritage after years of communist-driven secrecy. International brand director Vincent Gillet says, ‘Following an 18-month period of archive research which has taken us from New York to Moscow, we have finally been able to unveil the legendary history of this Russian classic.’ Stolichnaya, which is the world’s third biggest international vodka brand, claims its origins stem from the early 1900s and was the first vodka to be exported outside Russia.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to