Branding consultancy Identica has promoted its studio creative director Chris Riley to the role of senior creative director.
He replaces Dana Robertson, who will leave the group at the end of August to set up his own company. Robertson has worked for the company for four years.
Riley has been with Identica since 1994, and has worked on the Campbell’s and Wembley rebrands. He will run the consultancy’s graphic design studio, packaging and retail arms and sit on the group’s management team.
Riley will work alongside chairman and executive creative director Michael Peters and general manager Jean-Luc Viard Gaudin.
His promotion precedes a wave of internal restructuring, which will see two staff appointed to design director.
Riley is expected to make a number of junior appointments to complete his team.
Identica, formed in 1992 by Peters, is part of the Cossette Communication Group network.