Imagine the horror Body Shop design supremo Jon Turner felt on rising from scooping his dog’s poop to find himself staring into a Big Breakfast camera. He was outside Tony Blair’s Islington home, where Elvis the pooch has dumped his load daily for five years, on the day the PM’s house was said to be on the market for 750 000. Jon quipped that the reason the Blairs were moving was more to do with Elvis’s habits than the press. The result? A ten-minute, prime-time slot for man and dog on the telly.
With over 1000 images spanning 90 years, including “never been seen” and unfinished works, the Taschen book aims to be the “definitive” publication on the history of the famous mouse.
The Taking Care of You campaign is aimed at those working in emergency departments and looks to change the hospital working culture of achievement and performance coming before self-care.
Lume, which has been developed by Imagination, can be used to present research in 3D from fields including science, medicine, astronomy and finance.
True North has carried out the project, which includes a Lego brick-based visual system, a “playful” tone of voice and imagery of children engaging with the kits.