Dockers, Levi’s casual trouser brand, has introduced a new in-store corporate identity created by Tango Design.
Tango, part of the Bartle Bogle Hegarty advertising group, has simplified in-store communications with its D system. This replaces the previous product style names with letter and number codes to make shopping simpler. It is to be implemented to stores in 15 European markets during June.
Tango has been retained to create four seasonal in-store campaigns per year, plus two in-store campaigns related to television ads.