Edinburgh-based Tayburn Corporate has landed print, Web and exhibition design work from the Scottish Funding Councils in a deal likely to be worth a six-figure sum to the consultancy over the next three years.
The client consists of two separate bodies – the Scottish Further Education Funding Council and the Scottish Higher Education Funding Council – which between them distribute more than £1bn annually to fund buildings, facilities, teaching and research in the Scottish education sector. They are expected to merge by 2005, subject to Scottish Executive legislation.
Tayburn will present creative concepts within the next fortnight for annual reports, which are due to be published in September. Other elements in the brief include stakeholder communication, websites and newsletters. An exhibition stand has been created for the Scottish Funding Councils’ ‘roadshow’ events.
Tayburn Corporate creative director Kay Koyama says it is important to bring the visual presentation of the two bodies closer together.
‘We’ve developed the graphic device of a stylised landscape – on a large scale, with roads and horizon lines, as if seen from an aeroplane – and certain segments of this will be shown on various pieces of literature. It’s an aspirational thing,’ she adds.
The combined, jigsaw-like effect is intended to convey the ‘journey’ that students, the ultimate beneficiaries of higher and further education funding, go on towards ‘reaching their goals’, according to Koyama.
Tayburn Corporate was appointed after a six-way pitch in April.