The Wolff Olins’ 2012 Olympics logo is taking on a new look, tailored to the UK to celebrate the Olympic flag being handed over to London on 24 August. It will roll out from this week on, and will be applied to marketing materials which relate to the London 2012 UK handover events set to take place across Britain in the summer.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.