Former Identica creative director Geoff Halpin and marketing director Brendan Martin have teamed up to create the brand for English sparkling wine Herbert Hall.
Herbert Hall founder Nicholas Hall explains that it has been necessary to create a brand and ‘get the message out’ prior to the release of the brand’s first vintage in 2012. ‘The website [launching this week] is really to explain how the wine will be made and positioned, as well as its style and values,’ says Hall.
Martin, now director of Brandmartin, took on the strategic elements of the project in September, having previously worked with Hall, while Halpin was brought on board to craft premium graphics and typography through his connection with Martin.
The brief, Martin explains, was to create a visual brand language for the product, in a nascent consumer goods category with little graphic precedent as a benchmark. ‘The challenge has been to create a language for English sparkling wine,’ says Martin.
The identity comprises two letters ‘H’ that sit inside one another to form a castle, explains Hall. The idea has been to steer away from the rustic and twee, and to create something premium and sophisticated, suitable for the luxury market.
Herbert Hall Wine was established in 2007, with the planting of 4ha of chardonnay, pinot noir and pinot meunier vines on a site in Kent.