Anderson Norton retains contract to develop GTC brand

The General Teaching Council for England has appointed Anderson Norton Design as its lead brand and design consultancy for the next three years. The body has also appointed three as-yet unnamed consultancies to a roster that will provide design services for ad hoc projects. The GTC reduced an initial 100 submissions to a shortlist of six consultancies, which then made creative presentations. Anderson Norton was re-selected to the job after holding the previous three-year contract (DW 14 November 2002).

‘[Managing] the brand is an ongoing, evolving process,’ according to consultancy managing director Justin Anderson.

‘We will be developing illustrative and photographic styles that take in a wide range of schools, showing ethnic and gender diversity.’

The consultancy will lead the development of the GTC brand, although ad hoc projects will be put up for pitch to the three rostered consultancies and Anderson Norton.

Launched in 2000, the GTC is the independent professional body for teaching in England, providing professional advice for teachers, the Government and other agencies.

General Teaching council facts

• Established in September 2000 following introduction of the Teaching and Higher Education Act in 1998

• Provides best standards of learning and achievement for young people

• Anderson Norton will lead the council’s brand development for three years, covering: print, advertising, identity, annual review and information design