As part of a wide-reaching overhaul of its brand identity, global relief charity Christian Aid is to redesign its corporate website and is putting together a pitch process to hire designers.
According to Christian Aid Web manager Sarah Chamberlain, the organisation is holding preliminary talks with design consultancies for the project that will see the site relaunched next year. This will coincide with the identity rebrand that is currently in development by Johnson Banks (DW 17 March).
Johnson Banks creative director Michael Johnson says the group has chosen a visual route for the new Christian Aid identity, which he hopes to complete by the autumn. Although the charity’s name is unlikely to change, Johnson indicates that there may be a ‘change of emphasis’.
To promote its annual appeal week, from 15-21 May, digital group Poke has created a suite of on-line communications for the charity, including a microsite at www.caweek.org and a viral property at www.bigcowfarm.org (pictured left).
The group has also produced on-line advertising for the appeal and the homepage of the Christian Aid corporate website receives a makeover, featuring the appeal strapline ‘You add, we multiply’.
The charity is running this year’s appeal under the theme of sustainable investment. The microsite uses five success stories from Christian Aid’s programmes to illustrate how donations of animals and seedlings, rather than food, can result in longer-term benefits.
Chrisitian Aid Rebrand
March 2005 – Johnson Banks appointed to review identity
Autumn 2005 – design work on visual identity expected to be completed
Early 2006 – anticipated launch of overhauled brand, including redesigned corporate website