Diageo targets female drinkers

Drinks giant Diageo is targeting young female drinkers with its latest ready-to-drink product, Archers Vea, with packaging created by Bloom. The group has previously worked on the Archers brand and was appointed to design the packaging for Vea as one of Diageo’s design roster consultancies. The product rolls out this week and will begin retailing from the end of the month.

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