Drinks giant Diageo is targeting young female drinkers with its latest ready-to-drink product, Archers Vea, with packaging created by Bloom. The group has previously worked on the Archers brand and was appointed to design the packaging for Vea as one of Diageo’s design roster consultancies. The product rolls out this week and will begin retailing from the end of the month.
As we approach the most wonderful time of the year, we ask creative directors what gift someone should buy a designer for Christmas.
The digital design consultancy has appointed a new head, who will oversee its six global offices and lead on growing the business in size and helping it make more money.
Send us photos of your offices decorated for Christmas, and we’ll be publishing a selection of the best ones next week.
A report on the potential impact of plain food and drink packaging, Pantone’s purple hued colour of the year and Mini’s new, monochrome logo – the news from the last