Parker Williams cultivates new look for Miracle-Gro

Parker Williams has been appointed to redesign the packaging for The Scotts Miracle-Gro Company’s flagship brand, also called Miracle-Gro.

The Scotts Miracle-Gro Company is the world’s largest marketer of branded consumer lawn and garden products. Its Miracle-Gro brand contains a range of lawn care products such as plant food, weed-killers and specialist soils.

The Scotts Miracle-Gro Company international marketing lead Sheila Hill says, ’We were impressed with the way Parker Williams approached the brief and are looking forward to the new design being taken across the range. This is a very exciting time for us.’

Parker Williams managing director Kate Bradford adds, ’[Miracle-Gro] has the strong heritage of a hugely popular and well-established brand, and a wide range of innovative gardening products. It’s a joy to work on.’

Branding for Miracle-Gro products has previously been created by Farnham-based John Smith Design and US group Red Red Design.