Bamber Forsyth wins paper job

US paper manufacturer IP Premium Papers has appointed Bamber Forsyth to reposition its speciality paper brand Distinction across Europe, after a paid pitch including The Partners.

The consultancy is working with the client on a strategic review of the brand. When the strategic work has been completed Bamber Forsyth will then evolve the brand identity to better target designers and printers.

Bamber Forsyth will also create new literature to accompany the new identity.

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