London charity goes to Sea

The London Connection, which helps 3000 young people a year, has a new identity by Sea.

The charity runs the UK’s biggest day centre, offering a café, showers, laundry, healthcare, advice, training and resettlement.

The logotype is accompanied by a selection of photographs of young people with text detailing the help The London Connection has provided for that individual.

“The brief was to present the charity in a modern light, in a sector which has become more professional and aggressive in its marketing,” says Sea partner John Simpson.