Boots The Chemists is set to continue the evolution of its brand, with a new-look store in the Bluewater shopping centre, created by four consultancies.
Kinnersley Kent Design, 20/20, Priestman Goode and Hosker Moore & Kent are all working on elements of the new store, which will open next March.
“We are always looking at new ideas to incorporate in our stores and are certainly going to be testing a few things out with the Bluewater project,” says Boots design advisor John McConnell.
“Each group is working on a different section of the store. They are also working together in teams to exchange ideas,” says McConnell.
Kinnersley Kent is designing the cosmetic and toiletries areas of the store and 20/20 is looking at the pharmacy area. Priestman Goode is working on the photography section, with Hosker Moore & Kent creating an environment for children’s clothing.
If successful, elements of the concept could roll out to other Boots outlets, says McConnell.
The store comes on the back of a Sandwich CafÃ© concept, created by John Herbert Partnership, Lewis Moberly and McConnell (DW 4 September). The client has also appointed design and architecture group Aukett Associates to design and implement five new concept stores (DW 9 October).
Meanwhile, Boots confirms it is in discussions with Millennium Dome organiser the New Millennium Experience Company.
“We are in talks with them [the NMEC] over whether to sponsor the Body Zone of the Dome. But we haven’t agreed anything yet. We hope to have it wrapped up either way by January,” says Boots director of communications Ian Wright.
HP:ICM is lead design consultant on the Body Zone, with Branson Coates director Nigel Coates creating the body shape which will form its centrepiece. A spokesman for NMEC says the zone’s design concepts could be unveiled as early as next month.