We support Jan Hildebrand’s call for print designers to unite against free-pitching (DW 6 November).
We have seen pitching from both sides, as clients in the British Council and now as designers, and we would not consider pitching for work without a fair fee.
We discuss fees with prospective new clients at the beginning and make it clear that all creative work must be paid for, albeit at a reduced rate for preliminary work.
When we commissioned design in the British Council we had a policy of requiring a credentials pitch only. A good commissioning client should surely have sufficient knowledge of suitable design groups to be able to draw up a short list, and be able to prepare a detailed brief to discuss with prospective designers at an interview. An agreed fee should then be paid for any further work.
Designers should have enough self-respect to expect to be paid for their work, so that clients respect them enough to pay for their professional skills.