Pearlfisher designs Raw food packs

Pearlfisher has designed the identity and packaging for food brand Raw.

The consultancy was appointed to the project directly in August, having worked for brand-owner Windmill Organics on its Biona brand.

The identity for the range, which is for raw foods and launches this month, has been applied across a range of 15 products, including crispbreads and chocolate.

The consultancy says it aimed to express the feel of ‘vibrant living’ through a palette of rich colours and bold, expressive typography.

Hide Comments (3)Show Comments (3)
  • Martin Francis November 30, -0001 at 12:00 am

    Bold expressive tupography…it is a stock font from dafont! It looks like a first stage visual. Boring

  • J November 30, -0001 at 12:00 am

    I think they look really good and like the typography. does it matter if it’s a stock font if the final piece is successful (which in my eyes it is!)

  • christopher talbot November 30, -0001 at 12:00 am

    dig it

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