Findus adopts new bodyform

Findus brand Lean Cuisine is being relaunched with new packaging and brand identity by Planet.

The new packs feature large product shots on a “warm, Mediterranean” background, says creative director Bill Wallsgrove.

The focus has been to increase the appeal of the food rather than concentrating on the “diet language of white and light packs”.

The packs feature cut-off corners, giving a structural difference from competitors.

More new-product development work will follow.