Butterfield creates DTI centre

Surrey-based Nick Butterfield Design has created the interior environments and graphic elements of the Department of Trade & Industry’s new envisioning centre at Victoria in London, which opens on 26 October.

The DTI wants to radically change the way it goes about its business and has created the facility in partnership with IT software and services company ICL. ICL has a similar environment, also designed by Nick Butterfield Design, at its Reading offices.

The facility is designed to “stimulate creativity and innovative thinking”, enabling visitors – people working within the private and public sectors – to solve problems in new ways, particularly through the use of technology.

Nick Butterfield says, “The core of the facility is the immersive VR theatre that demonstrates the role virtual reality can play when applied to different industries. The creativity lab is a brainstorming facility where groups are able to put forward ideas and interact with technology.”