Leading financial services groups, including Zurich, Prudential and Friends Provident, are among backers of a new quality mark scheme launched this week, using a symbol developed by Fishburn Hedges.
The Raising Standards scheme is to follow a two-pronged plan. It is seeking both to raise quality standards in the long term savings and investment industry, while also encouraging as many UK consumers as possible to make greater financial provision for their futures.
An independent body, the Pensions Protection and Investments Accreditation Board, has been established to accredit companies which meet standards laid down by the scheme. It will be responsible for awarding the new quality mark and aims to become the industry equivalent of travel agent watchdog ABTA as far as consumers are concerned.
The mark represents certification with a scroll, encircled by two arms representing protection. Fishburn Hedges has also created the strapline – “Tested for
Clarity, Quality, Service” – to accompany the mark, which forms an integral part of the PPIAB identity.
The design consultancy has also created a set of manuals for the scheme.
According to Fishburn Hedges creative director Carl Ison, “The launch is the culmination of over two years’ work by our design, public relations and public affairs teams.”