Finnish yacht manufacturer Nautor’s Swan has rebranded in an effort to strengthen the association of its identity with its products. Design consultancy Minale Tattersfield & Partners has carried out the work.
According to Minale Tattersfield partner Ian Delaney, the main body of the project involves bringing elements of the logo, which had fragmented through different applications, into one concise form, modernising it, and making it more stylish.
“We suggested guidelines for the identity to be applied across Nautor’s Swan’s yachts, which include top-end leisure vessels, its printed material and its website.
“We also produced a Christmas calendar and the cover and titles for a video covering a recent racing event off the coast of Sardinia,” says Delaney.
The London group secured the contract through a mutual contact in Italy.