New bathroom air freshener

London design consultancy Springett Associates has designed the physical shape and packaging identity for a new bathroom air freshener being launched under the Ambi-Pur brand.

The non-electrical product has been developed to complement the Ambi-Pur range of electrical liquid perfume products and, according to Springetts deputy managing director Andy Black, ‘fills the need for a more contemporary home perfume product purely for the bathroom – where there are no plug sockets’.

He adds, ‘We needed to create something harmonious with the bathroom environment and almost invisible until you catch sight of it, but then is pleasing to look at.’