PSD cloud on Blue Sky horizon

Design consultancy PSD Associates has rebranded Blue Sky Consulting, a contact and training consultancy that lists Thomas Cook, Eurostar and Powergen among its clients.

Printed material and stationery have launched this week while development of the website is still ongoing.

A cloud image has been created to reinforce the company’s varied approach to each project.

PSD business development manager Jan Newel-Lewis says, “Blue Sky was aware that its identity fell short of the market’s expectation of it. It needed to support its growth with a common understanding of what it is.”