Pushca goes ‘over the top’ with Amp identity

New design consultancy Amp Associates has created the identity for Pushca Projects, a bespoke creative event production company. Formerly a dance party organiser named Pushca, Pushca Projects is repositioning itself to appeal more widely to the fashion and media industries.

The simple “PP” logo is designed to fit into the world of established fashion brand icons, according to Amp creative director Scott Parker. The promotional literature features an enlarged snakeskin pattern on the brochure cover within a bright pink snakeskin-embossed sleeve.

“The identity is designed to reflect Pushca Projects’ core message: ‘sexy, edgy, one-off events, and parties with passion’,” says Parker. “Its events are always fun, over-the-top and camp, and the literature reflects this.”

Amp was formed by Parker, previously head of design at nightclub Ministry of Sound, and Rachael Hamilton, formerly creative manager at Intro.