Essex consultancy Storm Design has developed and produced a new merchandise catalogue for Arsenal Football Club.
The 72-page 2000-2001 Autumn/ Winter catalogue offers a standard range of merchandise, such as home and away kits, as well as items for more discerning fans such as Arsenal aftershave.
Storm director Greg Buckley says the creative approach to the project breaks the mould for football merchandising. “We have tried to portray this as a fashion and leisure catalogue rather than just an ordinary sportswear catalogue. It’s quite unconventional,” he says.
Storm has worked on six Arsenal catalogues in three years and was approached by Nike UK, kit sponsors for Arsenal FC.