Underberg relaunches its Dettling range

Swiss Kirsch manufacturer Underberg is relaunching its Dettling range with a new brand identity and packaging created by London consultancy Design Bridge.

Underberg plans to create a new premium category for the cherry-based liqueur. A minimalist approach has been taken, and smaller bottles used, for the new image.

The former brand icon – a cherry picker – has been modified into a house crest device to retain a link with the brand’s heritage while promoting a more contemporary style.