Ford has launched its new small car with a very small name, Ka. The Ka is ‘agile and easy on the driver and the environment’, claims Richard Parry-Jones, vice-president of Ford’s Vehicle Centre 1 in Detroit where the Ka was developed by Ford’s in-house teams. The car’s name was first used when the concept for the vehicle was revealed at the Geneva motor show in 1994. The Ka was launched in the UK last week at an event designed by Imagination. Two Ka’s were on show at London’s Mezzo restaurant. The launch literature was designed by Imagination (detail pictured above).
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.
Spending too much time scrolling has been found to have negative effects on mental and physical health, with social media use shown to increase anxiety and depression in young people.