Ford has launched its new small car with a very small name, Ka. The Ka is ‘agile and easy on the driver and the environment’, claims Richard Parry-Jones, vice-president of Ford’s Vehicle Centre 1 in Detroit where the Ka was developed by Ford’s in-house teams. The car’s name was first used when the concept for the vehicle was revealed at the Geneva motor show in 1994. The Ka was launched in the UK last week at an event designed by Imagination. Two Ka’s were on show at London’s Mezzo restaurant. The launch literature was designed by Imagination (detail pictured above).
The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched
Created by in-house designers, the store aims to have an “immersive” feel to help customers imagine products in their own homes.
From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon
The education website now offers a more personalised teaching service for students aged three to 16+, and the new look hopes to represent this broader scope.