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Frederick’s of Hollywood, keen to shake off its somewhat risqué image, is rolling out a new interiors concept by RPA in Ohio.

Frederick’s of Hollywood, keen to shake off its somewhat risqué image, is rolling out a new interiors concept by RPA in Ohio. The 50-year-old lingerie chain is now more than 200-strong and the new look is aimed at a younger audience, ‘who view Frederick’s favourably as more kitsch and fun than risqué’, says an RPA spokesman. The objective was to differentiate the chain from competitors such as Victoria’s Secret by making the merchandise the heroine.

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What to do and see at Designjunction 2018

From 20-23 September, London’s Designjunction takes place on the South of the River Thames, and will see installations, exhibitions, talks and its well-known fair spread across three venues including Doon