Frederick’s of Hollywood, keen to shake off its somewhat risquÃ© image, is rolling out a new interiors concept by RPA in Ohio. The 50-year-old lingerie chain is now more than 200-strong and the new look is aimed at a younger audience, ‘who view Frederick’s favourably as more kitsch and fun than risquÃ©’, says an RPA spokesman. The objective was to differentiate the chain from competitors such as Victoria’s Secret by making the merchandise the heroine.
Production company Noah Media Group is behind the opening titles, animations and on-screen graphics for this year’s World Cup – we speak to art director Kim Teddy about how traditional
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.