Frederick’s of Hollywood, keen to shake off its somewhat risquÃ© image, is rolling out a new interiors concept by RPA in Ohio. The 50-year-old lingerie chain is now more than 200-strong and the new look is aimed at a younger audience, ‘who view Frederick’s favourably as more kitsch and fun than risquÃ©’, says an RPA spokesman. The objective was to differentiate the chain from competitors such as Victoria’s Secret by making the merchandise the heroine.
The inside track of everything you need to know about the new railway, from temperature-controlled train carriages to a regal visual identity.
Witty roast names and animated illustrations encourage customers to take a break and consider the journey of coffee from plant to cup.
As part of its work for the science-focused real estate network, Dn&co crafted a generative code-based tool.
Designer Christopher Payne has worked with the club and its fans to craft a special edition crest and kit for the side’s 100-year anniversary.