Legoland to build up operations

Legoland is to scale down its use of design groups as it builds up an in-house design capability.

The company, which operates two theme-parks and plans to open a new site every three years, is on the hunt for designers, modelmakers and animators to be based at its Windsor centre.

The centre is responsible for designing Legoland attractions “in keeping with the Lego core values, which will delight all park guests, particularly children”, says a Legoland spokeswoman.

The two attraction centres in Windsor and Billund, Denmark, are both recruiting in anticipation of the new Legoland Park in Carlsbad, California, which is due to open in 1999.

The design team will also service existing parks. Peter Roberts, an attraction manager, says of the Windsor centre: “It is developing from being a modelmaking workshop to a one stop shop.”

Legoland will continue to need consultancy input, he adds: “We will always look to use outside skills and services because they bring in a fresh perspective.”