Misguided creative delivers fish for thought

Many years ago, I studied graphic design alongside, among others, Phil Healey. Some time on, while looking through Creative Review, I was amused by a piss-take article where “our own Phil Healey” gave his visuals of how different groups would package a ti

Many years ago, I studied graphic design alongside, among others, Phil Healey.

Some time on, while looking through Creative Review, I was amused by a piss-take article where “our own Phil Healey” gave his visuals of how different groups would package a tin of beans. The most memorable version was his interpretation of how Wolff Olins would do it. A plain white tin, no copy, just a goldfish. I don’t know whether or not it was the same Mr Healey, but it was certainly in character.

Imagine my surprise when I open the front page of Design Week (DW 13 September) to be greeted by the same fishy image, and low and behold, look who designed it.

This proves how wrong Phil was – it’s how Wolff Olins presents credit cards, not beans.

On the other hand, I might just have remembered it all wrong.

John Leech

Leech Design

Preston PR4 3UQ

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