Inspired identity for Leicester footwear brand

Cunningham Design has picked cartoon hero Scooby Doo as the inspiration behind the visual identity for new children’s shoe retailer Shoe-be-doo.

Developed in only four weeks to catch the back-to-school market, the identity is being applied across point-of-sale and promotional materials, advertising and the store’s fascia.

It is specifically designed to capitalise on the recent surge of interest in Scooby Doo and to distinguish the start-up from conventional high street footwear chains in Leicestershire, says Cunningham Design creative partner Mitchell Cunningham.

Children’s loyalty to TV characters is notoriously short-lived, but Cunningham is confident the identity will stand on its own feet when interest in Scooby Doo eventually dies down.

The group was appointed via a recommendation. Shoe-be-do opens its first store this week.