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Tesco head of design Jeremy Lindley is shying away from packaging consultancies with ‘flash London offices’ (DW 12 September) in a bid to cut costs. Do you think there is any justification for this kind of distinction? Jonathan Sands, Chairman, Elmwood Iain Lauder, Creative director, Redpath John Sandom, Chairman, Vibrandt Richard Williams, Director, Williams Murray Hamm

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