WPP consultancy Landor has bought a majority stake in motion graphics specialist ManvsMachine.
London-based ManvsMachine was set up in 2007 by Tim Swift and Mike Alderson and has created on-air graphics and motion projects for the likes of ITV, Nike and Tate.
The consultancy was part of a team that one a Black Pencil at this year’s D&AD Awards for the new on-air identity for Film4.
Landor says that ManvsMachine will keep its name and remain in its current east London offices following the move. It adds that the move will not have an affect on headcount at either consultancy.
According to Landor, ManvsMachine’s unaudited revenue for the year ended 31 May 2015 was £3.4 million, with gross assets of £1.9 million as at the same date.
Landor says: “The acquisition is part of an ongoing strategy at Landor to broaden its creative capabilities, in this instance in screen-based and multi-channel branding.”
Manvsmachine co-founder Tim Swift says: “This powerful partnership will help build on our success by giving us the scale and breadth of capabilities to take on exciting new international opportunities while continuing to produce award-winning work for clients we love.
“It also gives us access to a truly global network with all the advantages this can offer our clients.”