National Express has unveiled the new livery for its ScotRail franchise. The livery, by Randak Design Consultants, will be applied to four different types of train, according to consultancy managing director Charles Randak. Saatchi & Saatchi Design has revamped the line’s logo. On Monday the coach and rail operator announced orders for 62 new trains worth 148m for ScotRail and another franchise, Central Trains.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design