National Express has unveiled the new livery for its ScotRail franchise. The livery, by Randak Design Consultants, will be applied to four different types of train, according to consultancy managing director Charles Randak. Saatchi & Saatchi Design has revamped the line’s logo. On Monday the coach and rail operator announced orders for 62 new trains worth 148m for ScotRail and another franchise, Central Trains.
Sunak’s spending review pledges to move the country on from the pandemic, with some business tax relief planned, but question marks remain over the impact of cost of living increases.
We speak with product designers about how micro-mobility vehicles like e-bikes and scooters can be made appealing for wide-ranging modern audiences.
Moves, changes and appointments happening across the design industry
From Colonel Sanders to Coco the Monkey, mascots can be some of the most resonant parts of brands. But how do you create a good one and keep it current?