Brief

The Partners has created an annual report for the Advertising Standards Association, designed to reinforce the ASA’s role as an approachable and active organisation. The consultancy aims to reflect the character of the organisation and appeal to its broad audience. The report incorporates a new layout grid, and increased copy and image size, intended to aid impact and accessibility. Its main themes are illustrated with photographic icons. This is the consultancy’s first report for the UK’s independent advertising watchdog.