The British Tourist Authority is replacing its Travel Centre with a site in the building opposite.
The 550m2 Britain Visitor Centre, on London’s Regent Street, will open in July. Interiors are by architect PJ Carroll and design consultant Mark Lesbirel is advising on the project.
The centre’s identity will be in line with the manual devised by Real Time Studio, creator of the BTA’s corporate identity and branding last summer. Signage is being handled by October Design.