Jan Hildebrand’s letter (DW 27 March) on increasing demands by clients to freely re-use creative work raises a thorny issue.
Smaller consultancies often do not have the financial clout to refuse a request. They are often torn between allowing a client to re-use material for the sake of the client relationship and being firm and refusing or charging, and having to remedy ensuing tensions.
I firmly support the latter. Long-term credibility and the reputation of the design industry is more valuable than a short-term fix. As a strong advocate of customer focus, I feel it is up to the consultancy to educate clients on their position before such matters arise – and so minimise any such future tensions.
White Space Visual Communication
S Yorks S72 8RP