Educate clients about re-use at the outset

Jan Hildebrand’s letter (DW 27 March) on increasing demands by clients to freely re-use creative work raises a thorny issue.

Smaller consultancies often do not have the financial clout to refuse a request. They are often torn between allowing a client to re-use material for the sake of the client relationship and being firm and refusing or charging, and having to remedy ensuing tensions.

I firmly support the latter. Long-term credibility and the reputation of the design industry is more valuable than a short-term fix. As a strong advocate of customer focus, I feel it is up to the consultancy to educate clients on their position before such matters arise – and so minimise any such future tensions.

Nick Birch

White Space Visual Communication

Barnsley

S Yorks S72 8RP

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