It’s easy, apparently, to muddle up the Greek words chiropractic and chiropody. But that’s set to change with the launch of a new identity for the British Chiropractic Association, created by Zulver & Co. One look at the new identity confirms that chiropractic is the fingers-based medical practice (while chiropody is toes-based). The identity is intended to reposition the association as a support, promotion and information body serving professional chiropractors. The newly formed General Chiropractic Council has adopted its former regulatory remit. The identity will roll out to stationery, signage and a suite of literature, also designed by Zulver & Co.
The likes of David Shrigley and Chris Simpson have each recalled their favourite moment from the football competition, turning them into beer mats for charity.
Sneakers Unboxed: Studio to Street charts the rise of sports shoe, with exhibition design from InterestingProjects and graphics by Studio LP.
The London studio has created a 1920s-inspired visual identity and bespoke bottle structure for the latest line from Sacha Lichine.
The exhibition, designed by Edit Collective, charts the history of the non-hierarchical design co-operative, capturing the process behind its work in a series of domestic settings.