It’s easy, apparently, to muddle up the Greek words chiropractic and chiropody. But that’s set to change with the launch of a new identity for the British Chiropractic Association, created by Zulver & Co. One look at the new identity confirms that chiropractic is the fingers-based medical practice (while chiropody is toes-based). The identity is intended to reposition the association as a support, promotion and information body serving professional chiropractors. The newly formed General Chiropractic Council has adopted its former regulatory remit. The identity will roll out to stationery, signage and a suite of literature, also designed by Zulver & Co.
New Pentagram partner Yuri Suzuki gives us an insight into his highly experimental work ahead of a talk he will give at Design Indaba in Cape Town, South Africa, later
This year’s branding, created by design studio Johnson Banks alongside illustrator Simon Prades, features an “F” letterform inside a silhouette of the festival’s guest director.
Guy’s Hospital recently invested in a £50 million project to improve cancer care at the London NHS trust – we speak to BAT Studio about designing The Living Room, a
As we celebrate 100 years of Bauhaus, we ask designers how the school, its teachings and approaches have influenced their design style or career.