It’s easy, apparently, to muddle up the Greek words chiropractic and chiropody. But that’s set to change with the launch of a new identity for the British Chiropractic Association, created by Zulver & Co. One look at the new identity confirms that chiropractic is the fingers-based medical practice (while chiropody is toes-based). The identity is intended to reposition the association as a support, promotion and information body serving professional chiropractors. The newly formed General Chiropractic Council has adopted its former regulatory remit. The identity will roll out to stationery, signage and a suite of literature, also designed by Zulver & Co.
Design studio Ragged Edge has rebranded the London stationery company with a logo inspired by printers’ marks.
The Swedish car manufacturer has unveiled a flat logo redesign, as part of a wider brand update intended to tie into ongoing automotive trends.
The electric scooter is reportedly the lightest on the market and the first in the world to utilise “smart” technology for enhanced safety.
National Rail raised eyebrows this week with a green revamp of its logo – we spoke to designers including Astrid Stavro and Matt Baxter about the change.