It’s easy, apparently, to muddle up the Greek words chiropractic and chiropody. But that’s set to change with the launch of a new identity for the British Chiropractic Association, created by Zulver & Co. One look at the new identity confirms that chiropractic is the fingers-based medical practice (while chiropody is toes-based). The identity is intended to reposition the association as a support, promotion and information body serving professional chiropractors. The newly formed General Chiropractic Council has adopted its former regulatory remit. The identity will roll out to stationery, signage and a suite of literature, also designed by Zulver & Co.
A round-up of moves, changes and appointments in the design world.
From a fully functional American diner through to Google’s unnerving house showing how technology has taken over our lives, we round up our favourites from this year’s Italian design festival.
Research conducted into the diversity of the creative industries shows the sector on the whole to be hard to access for ethnic minorities, women and those from low-income backgrounds.
Japanese designer Kosuke Takahashi talks about why he decided to create a new typeface that incorporates braille and letters to cater for both blind and sighted people.