It’s easy, apparently, to muddle up the Greek words chiropractic and chiropody. But that’s set to change with the launch of a new identity for the British Chiropractic Association, created by Zulver & Co. One look at the new identity confirms that chiropractic is the fingers-based medical practice (while chiropody is toes-based). The identity is intended to reposition the association as a support, promotion and information body serving professional chiropractors. The newly formed General Chiropractic Council has adopted its former regulatory remit. The identity will roll out to stationery, signage and a suite of literature, also designed by Zulver & Co.
The professional finance body has been given a new look by Smith & Milton, which includes a flat, line-drawn coat of arms, san-serif typeface and updated colour palette.
The museum and cultural hubin Shenzhen has announced it will open to the public in December, and will include a permanent gallery space curated by the V&A.
The 12th edition of the annual design festival takes place this coming March, and will see the likes of Gail Bichler and Chris Ware speak.
Consultancy Interabang has designed the set of stamps, which feature 10 of the most famous toys created in Britain from the last 100 years, including Space Hopper and Spirograph.