A considered view of the potential for design in Cornwall

With regard to your story on Dott Cornwall (News, DW 19 February), we’re lucky to have offices in Cornwall and Bristol, so can view this issue from a local and a national level.

Sadly, good design isn’t as obvious in Cornwall’s private and public sectors as in the rest of the UK. Maybe, being a poor region with traditional industries, it’s not high priority.

But in the past two years we’ve noticed a real change in attitudes. I hope Dott acts as even more of a stimulus for changing attitudes towards design, and design-led thinking, which can add economic value.

We’ve been lucky enough to work with brands that have succeeded by embracing design, and have seen the benefits of communicating traditional Cornish provenance – and the new ‘Kernow-California’ surfing culture – to the rest of the UK.

However, this thinking has been the preserve of a few high street brands and trendy surf/skate shops, and the call for good design hasn’t yet filtered down into the local Cornish community.

Wayne Deakin, Seed Brand Communications, by e-mail



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