Aspinal of London

Luxury leather retailer Aspinal of London has appointed GP Studio to transform its on-line identity into a 3D brand with its first site at Selfridges, London. Peter Grimes, creative director of GP Studio, says, ‘Because of Aspinal’s association with travel, we’ve used materials such as walnut and leather to reflect the old-fashioned luxury of Grace Kelly driving through St Tropez in a Bentley. The space will have traditional overtones, but with a contemporary edge.’