Luxury leather retailer Aspinal of London has appointed GP Studio to transform its on-line identity into a 3D brand with its first site at Selfridges, London. Peter Grimes, creative director of GP Studio, says, ‘Because of Aspinal’s association with travel, we’ve used materials such as walnut and leather to reflect the old-fashioned luxury of Grace Kelly driving through St Tropez in a Bentley. The space will have traditional overtones, but with a contemporary edge.’
Places have to rebrand for a number of reasons – from pandemics to poisonings – and there’s plenty to learn, from Salisbury to the Carribean.
As the coronavirus pandemic lockdown forces many to work outside of the studio setting they’ve grown used to, Design Week asks designers how they’re staying creative at home.
What was welcome news for some has proved to be a poor support package for others — the self-employed with personal service companies feel particularly neglected.
March has been full of disruption, so we’ve rounded up some of its most attention-diverting projects, from a Day-Glo crazy golf course to a sushi-inspired lamp.