Caulder Moore scoops Spa SPC retail task

The Buckinghamshire-based luxury spa resort Spa SPC, part of Stoke Park Club, is developing a new salon, shop and reception, with design by Caulder Moore.

The consultancy, which was appointed without a pitch, has been tasked with creating a ‘destination’ salon, which will be part of the spa’s nail bar, a redesigned reception area and a new retail store.

The focus for the salon and retail store is to showcase the recently launched SPC skincare and beauty product range, which is currently available from outlets such as Fortnum & Mason.

‘The spa has a very strong building style,’ says Caulder Moore creative director Ian Caulder Moore. ‘We want to make sure the design is compatible with the architecture – which is, I believe, based around the turn of the century – but [create] a more contemporary version. The work is in progress and it doesn’t need to be radically different from the nature of the current building, which is very elegant, timeless, modern-classic with Art Deco overtones that evoke the glamour and romance of the era.’

Currently, the spa features several facilities including treatment rooms and nail bar, spa atrium, deep-relaxation rooms, a hair salon, a boutique and changing rooms and showers.

The club itself has a clubhouse, a pavilion with gymnasium, studios, tennis courts, swimming pool, spa and steam rooms and its own parkland estate.