Red Leader rejigs Camden Arts Centre website to increase use

London’s Camden Arts Centre has appointed Red Leader to redesign its website, following a three-way pitch.

The London design and production group, which won the work in June, is to revamp the site in a bid to improve its accessibility, and to attract a wider range of visitors to the gallery.

Katherine Green, Red Leader’s creative director, says the brief was to make design and navigation as visually striking and user-friendly as possible.

She says, ‘The new site has to be totally open, inviting and simple. It will be the friendly face of the gallery, which has a reputation for bringing in people of widely different ages. It also has to be viewed without style sheets.’

Green adds there will be far more visual emphasis – the revamped website will feature images of people at parties and openings.

Red Leader specialises in working with public arts organisations and is also working on designing the identity and website for North Swindon School Arts Programme, launching next month. The website, commissioned by art and design management consultancy Artpoint Trust, will be used for children to record and talk about their schools’ history.

The group’s other clients include Transport for London, and London’s Hayward Gallery and the Serpentine Gallery.

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