In the third week of December, top names from design, advertising, media and new product development are coming together for the ultimate idea-generation session. To raise money for charities including The Amber Foundation and Children’s Promise, Britain’s most unconventional thinkers will spend all or part of the day in a room working on any challenge that the UK marketing industry can throw at them.
The idea is based on that of donating your salary for the last hour of the millennium to charity.
Clients will pay a fee to have a problem discussed (minimum £10 000) which will in turn be given to charity. The day will be structured to allow as many people as possible to work on as many briefs as possible and there will be a website for people to take part remotely.
Those confirmed so far include the following:
Steve Bowbrick, Fun Mail;
Nick Emery, Mindshare;
William Maughn & William Firrell;
Michael Johnson, Johnson Banks;
Andy Knowles, Jones Knowles Ritchie;
Garry Lace, TBWA;
Christen Monge and Vicky Maguire, Ogilvy & Mather;
Mark Wickens, Wickens Tutt Southgate;
Dave Worthington, Conran Design Group;
John Larkin, Design House;
Bill Walsgrove, Coleman Planet;
David Bernstein, Kelland Communication Management;
Adam Morgan, Eat Big Fish;
Ron Zeghibe, Maiden;
Steve Gash, Stark Films;
Weiden & Kennedy;
Paul Priestman, Priestman Goode;
David Stuart, The Partners;
David Thomas, Sky TV;
Tim Watson, The Attik.
We will be able to confirm a date, a place and how much of your time we actually need soon. Do you want to add your name to the list and get involved in some small way?