Air France KLM identities unite

Air France KLM has adopted a unified corporate marque, six months after the merger of the French and Dutch airlines, as predicted by Design Week in May (DW 13 May).

The corporate logo (pictured below) first featured in a low-key manner in the holding company’s first half financial results, released last week. The identity will now be used on all communications of a corporate nature, ranging from financial results and stock exchange announcements to regulatory and legal publications.

The marque and brand guidelines were designed by Desgrippes Gobé’s Paris office, according to Christine Micouleau, deputy vice-president of corporate communication at Air France.

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