Clarks stretches its Taxi Studio Legends

Bristol design consultancy Taxi Studio is designing an in-store incentive scheme for Clarks Shoes, called Legends.

The brand, with its dual overtones of greatness and pedestrian anatomy (leg-ends), is set to replace the less playfully titled Store Hero initiative in April.

Taxi will help roll out the redesigned scheme to sales staff at Clarks and Ravel stores next year.

Taxi creative director Spencer Buck says the design group won the brief ‘earlier this month’ on the back of an ongoing relationship with the retailer. The consultancy will now begin the task of creating a set of awards for Clarks’ pluckiest, in four different styles.

Buck says the redesign will have ‘a bit more humour, a bit more thought and definitely more legs’ than its predecessor.